The protection of your personal data is very important to us. Thus, we process your data exclusively in accordance with the appropriate legal regulations (GDPR, TKG 2003). This data protection policy informs you about the most important aspects of the data processing which takes place on our website.

Contacting us

If you contact us by e-mail or via the form on our website, your data will be stored for six months in order to process your request and handle any possible follow-up questions. We will never share this information without your consent.

Data storage

We point out that for completion of the order process (including any free trials) and for subsequent contract processing as regards cookies, subscriber IP data is stored, as well as any details given by you in the contact form (surname, first name, company, E-mail address, domain name).

The data you provide is required to fulfil the contract or to carry out pre-contractual measures. So without this data, we would be unable to conclude a contract with you. No data will be transferred to third parties, other than the transmission of your credit card data to the processing bank or payment service provider for the purpose of debiting the price of our services, as well as information such as name, first name, domain, company and IP address provided to WhatConverts.

In the case of a free trial or paid contract, all data relating to the contract is kept until the expiry of the statutory retention period in Switzerland – 10 years after the end of the relevant financial year.

Data processing takes place in accordance with the statutory provisions of § 96 (3) TKG, and Art. 6 (1)a (consent) and/or (1)b (necessary for fulfilment of the contract) of the GDPR.


Our website uses what are known as cookies. These are small (harmless) text files which are stored on the device used to access your browser.

We use cookies to make our offer more user-friendly, and they allow us to recognise your browser on your next visit. Some cookies will remain stored on your device until you delete them.
If you do not want to allow this, you can configure your browser so that it will inform you whenever cookies are placed, and will also enable you to agree to cookies only in specific circumstances.

Disabling cookies may limit some of our website’s functionality.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA; “Google”). Such use includes the operating mode known as “Universal Analytics”. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudo user ID, thus facilitating the analysis of a user‘s activity across different devices. The relevant data protection policy is provided by

Google Analytics uses what are known as “cookies”, text files that are stored on your computer which allow your use of our website to be analysed. This cookie-generated information about your use of this website is usually transmitted to a Google server in the USA and stored there. However, when IP anonymisation is active on this website, Google will shorten your IP address prior to transmission within member states of the European Union and in other states within the European Economic Area who are also party to this agreement. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address provided to Google Analytics as part of the Google Analytics processing will not be merged with other Google data. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and Internet usage to the website operator. In each of these described purposes, the data processing serves our legitimate interests. The legal basis for our use of Google Analytics is in accordance with § 15 (3) TMG and/or Art. 6 (1)f GDPR. The data sent by us and linked to cookies, user identification (e.g. user ID) or advertiser IDs will be automatically deleted after 14 months. Once this retention period expires, such data is automatically deleted once a month. You may view further information about Terms of Use and Data Protection by visiting or

You can prevent the storage of cookies by altering the corresponding setting in your browser software. However, please note that if you do this you may not be able to make full use of all of the features of our website. You may also prevent the collection of cookie-generated and website-related information (including your IP address) by Google, as well as the processing of such data by Google, by downloading and installing the appropriate browser add-on. Opt-out cookies prevent future collection of your data when you visit this website. To prevent Universal Analytics tracking your activity across devices, you must opt-out of this feature on each system you use. You can click here to activate an opt-out cookie: Disable Google Analytics also uses Intercom to analyse and evaluate the use of our website facility (e.g. usage data) in order to provide individualised support for each user and to optimise the website experience in terms of its user-friendliness. Intercom, Inc. is party to the EU-US “Privacy Shield” agreement which aims to achieve a higher level of data protection for non-EU companies. More information about Intercom’s data protection policy can be found at the following link Intercom‘s Terms and Conditions of Service can be viewed via the following link:


You have the opportunity to subscribe to our newsletter via our website. For this purpose, we will need your e-mail address and a declaration that you agree to subscribe to the newsletter.
Once you have activated the subscription process we will send you a confirmation e-mail together with a link to confirm your registration.

You can cancel your newsletter subscription at any time by clicking on the corresponding link in any newsletter, or by sending a message confirming your cancellation to the following e-mail address: We will then delete your data stored for the purposes of newsletter dispatch.

Your rights

As the data subject, in principle you have the right to access, correct and delete your personal data, plus the right of revocation and objection, as well as the right to restrict its processing and insist that your data remains portable. If you believe the processing of your data violates data protection law, or if your data protection rights have otherwise been violated, you are entitled to complain to the supervisory authority.

You can reach us via the following contact details:
eTaktiker GmbH, St. Karli-Strasse 70, 6004 Lucerne, Switzerland